Search Engine Optimization, otherwise known as SEO, is the practice of increasing your organic search ranking when users search keywords through organic search engines. Essentially, SEO is the features implemented that increase your website domain ranking allowing end users to find your website when searching.
Anytime you search Google, Bing, or Yahoo!, these search engines generate a list of results that have applicable information in relation to your search. But, how do search engines decide which domains they will recommend first? Think of it as if someone came to you for a recommendation on a plumber… You’d likely recommend someone who has been around a while, has a lot of experience, great reviews, so on and so forth. Search engines are essentially doing the same thing…
A search engine’s algorithms factor in two major components… on-page and off-page optimization.